Massive changes are coming to Wildcat Welcome 2014! The Office of New Student and Family Programs announced on Tuesday morning they have decided to make some progressive updates to provide an enhanced branding for their orientation programs and a better experience for first-year students. Among the most notable changes are the announcement of official colors and new mascot.
The official colors for Wildcat Welcome have changed from purple to the school’s original colors of black and gold.
“We felt as if too many people were getting confused on the difference between Wildcat Welcome and Northwestern,” said director Patti Hilkert. “We want to ensure that we separate the orientation and first-year experience programming a part from the University and we feel as if black and gold are much more of a unique color combo than purple and white.”
With the change in colors also comes the change in a mascot. The office stated that it no longer made sense to use Willie the Wildcat in the branding of items for incoming students; they have adopted the use of Armie the Armadillo.
“Well, with the upcoming announcement of Dillo Day being cancelled due to historically low-participation and no interest from the student body in music, we decided that opened an opportunity to use the armadillo as a mascot for Wildcat Welcome,” said associate director Josh McKenzie. “We just feel that Willie doesn’t make sense with our new color scheme of black and gold. There is just too much ‘purple pride’ on campus right now, I mean, we see it everywhere. It will be so great to see all first-year students only in black and gold clothing with Armie; they will not be allowed to associate with purple or Willie until their second year.”
The office believes the changes will be accepted with excitement saying that it opens up the opportunity to completely change the landscape of Wildcat Welcome and provide a true orientation experience for incoming students.
“This wasn’t just a snap decision,” says assistant director Daniel MacKenzie, who has absolutely zero relation to the associate director. “These changes were results of interviews and focus groups with tens of students; even our Wildcat Welcome Board of Directors has seen this has an incredible opportunity. They think this will help us remove events that no one likes during Wildcat Welcome, such as Six Flags for new students, the Purple Pride! event in Millennium Park and the football game. We’re looking now at better programming such as mandatory basket weaving seminars, 17-hour individual isolation time, and a Hunger Games-style event to help decide which students can register for some of the more popular courses.”
The office will be sharing more updates over the next few months, but it is definite that the Class of 2018 and new transfer students will receive the most unique and progressive orientation experience in Northwestern history. Wildcat Welcome for the incoming students will occur September 15-22, 2014 with fall quarter courses beginning on September 23, 2014.
UPDATE: This announcement was posted on April 1, 2014 as part of April Fools activities. Wildcat Welcome 2014 will be even purple-ier and more awesome than ever before.